How To Optimize Your App Performance


App performance is one of the key factors for whether or not your users will use your app on a regular basis or uninstall it within the first few days of it being downloaded on their device. All of the performance considerations in your app cumulate into one monumental consideration: user experience.

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So how can developers improve their app performance and ensure that users give them five-star ratings and recommend the program to their friends? Let’s take a look.

Always Proceed with User Experience in Mind

Bottom line up front, every decision you make should be done so with the user experience in mind. While it might be tempting to take an easier route when creating a startup screen from the back-end, take the detour if it means creating an optimized experience that users will love. While improving their ease of use may mean more work for you, it’s that simplicity for them that will keep them logging in again and again.

As a part of the development process, you should take the time to question your user base and determine what should be included in your app. If you have no users, you have no success.

Pick and Choose Your Integrations

There’s a fine line between having too little and having too much when it comes to app development. Having too few integrations and plug-in options can add limitations to the app and may not be as immersive as you or your users would like. On the other hand, having too much going on means an increase in the potential for problems and can potentially overwhelm your users.

Before you incorporate a plug-in or an integration with another program, think about how much value it adds to the end product. There are 150 popular integrations and plugins by AppOptics that provide a great starting point for looking at which integrations can make your app more impressive without sacrificing functionality.

Choose Native Experiences When Possible

Not all apps are created the same. Native apps are built to work with a specific type of device, as opposed to web or hybrid apps. The pitfall is that they are often more expensive to develop. On the other hand, they perform much better than the alternatives in most cases.

It’s worth noting that a hybrid app might be a better route if you’re developing a game. However, native apps offer intuitive navigation, work directly with the operating software, and often provide a better user experience. If you have the budget, go native.

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Format Your Images

Beautiful imagery and visual stimulation are essential for making an app that consumers will love. However, those components can also add significant challenges to the development process as well as the speed of the app once it’s on the market. The best way to get around this is to format your images accordingly.

By reducing the size or compressing the images, you can improve the performance of your app without sacrificing resolution or quality. Users will also appreciate that it uses less bandwidth to operate, and won’t clog up their memory or drain the battery on their device.

Don’t Sacrifice the Back-End

Yes, the front-end of the app is what users will see and will ultimately determine whether or not they like your product. As previously mentioned, it is essential to proceed with the user experience in mind and ensure that your integrations and plugins add value. That being said, you shouldn’t sacrifice the back-end functionality. Doing so is the technological equivalent of cutting off your nose to spite your face.



For example, you have an e-commerce app and you discover a payment plug-in that requires three fewer clicks for the consumer than the one you currently use. However, the reporting on the back-end is a nightmare, and it will take additional resources to process the information pulled from the app. While fewer clicks may mean more conversions, you soon discover that you lose that profit in the time spent assigning manpower to process the information.

Your front-end will often pull rank when it comes to making decisions about the app and how your product is presented to customers. However, there are cases when you need to evaluate the pros and cons to make things more efficient behind the scenes.

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Always Be Analyzing

Your analytics are a treasure trove of information about your product and your customers. To improve your performance, you need to be continuously analyzing your data. If you discover a bug and provide an update to correct it, keep an eye on the usage trends in the days following. It could be that the debugging program has caused a problem on the front-end, which you’ll see by tracking user data. Analytics are key in any product, rather technical or not, and app development is no exception.

By taking the time to improve your app’s performance, you’ll better the user experience and subsequent ratings, and extend your reach. In short, enhanced performance is critical for success.


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