Globacom, Nigeria’s telecommunications company, has been declared the fourth (4th) in top 10 Most Admired African Brands and fifth in the top 25 Most Admired African Brands. This was disclosed by 2017/2018 Most Admired Brands survey conducted by Brand Africa and published in African Business magazine.
According to the Chairman of Brand Africa, In the person of Thebe Ikalafeng, who stated that;
“The valuation is a multi-tier royalty relief methodology that blends a brand’s financial performance and consumer admiration to create a unique index and ranking.
“One of the primary drivers of Africa’s growth lies in stimulating and growing thriving African and global businesses and brands in Africa. Consumers are the ultimate arbiters of that success. Thus, the Brand Africa 100 signals which brands are getting it right on the continent.”
He further explained that the study was conducted by GeoPoll – A leading research firm in emerging markets, with analysis and insights by Kantar TNS, the world’s largest insight information research firm, and Brand Leadership, Africa’s premier branding advisory firm.
Meanwhile Some of the other African brands that made the top 25 include Jumia and UBA of Nigeria, MTN, DSTV, Tiger Brands and Amarula of South Africa, Econet and Kwese of Zimbabwe, Ankara Clothing of Ghana, Tusker of Kenya, Africell of Gambia and Ecobank of Togo.