Many Online Blog owner Are interested in blogging while Many are interested on Blogging while google index their blog posts, SEO is simple known as Search Engine Optimization. How can you Optimize your site to search engine without having any Knowledge of SEO Techniques and features?
I will not rush or talk much about this, but Search engine optimization is incredibly important for marketers. When
you optimize your web pages — including your blog posts — you’re making
your website more visible to people who are looking for keywords
associated with your brand, product,or service via search engines like
1) Focus on 1–2 long-tail keywords.
your blog posts for keywords is not about incorporating as many
keywords into your posts as possible. Turns out that’ll actually hurt
your SEO because search engines will think you’re keyword stuffing
(i.e., including your keywords
as much as possible with the sole purpose of gaining ranking in organic search).
But that’s not cool with search engines, nor does it make for a very
good reader experience. Instead, you should use keywords in your content
in a way that doesn’t feel unnatural or forced.
A good rule of thumb is to focus on one or two keywords per blog post.
help keep you focused on a goal for your post. While you can use more
than one keyword in a single post, keep the focus of the post narrow
enough to allow you to spend time actually optimizing for just one or
Using long-tail keywords may be more efficient to this
end, since website visitors searching long-tail terms will often be more
qualified. In other words, you’ll bring in the right type of traffic —
visitors who convert — by using long-tail keywords.
2) Include these 1–2 keywords in specific parts of your post.
that you’ve got your one or two keywords, it’s time to incorporate them
into your blog post. Where are the best parts of your posts to include
these terms so you rank high in search results?
There are four
essential places where you should try to include your keywords:
headline, headers and body, URL, and meta description.
title (i.e., headline) of your blog post will be a search engine’s and
reader’s first step in determining the relevancy of your content, so
including a keyword here is vital.
Be sure to include your keyword within the first 65 characters of your headline, which is just about where
cuts it off on search engine results pages (SERPs). Technically,Google
measures by pixel width, not character count, and it recently increased
the pixel width for organic search results from approximately 500 pixels
to approximately 600 pixels, which translates into around 65
Long title? When you have a lengthy headline, it’s a good idea to get
your keyword in the beginning since it might be cut off in SERPs towards
the end, which can take a toll on your post’s perceived relevancy. In
the example below, we had a long title that went over 65 characters, so
we front-loaded it with the keyword web were trying to rank for:
b) Headers & Body
your keyword at a normal cadence throughout the body of your post and
in the headers. That means including your keywords in your copy, but
only in a natural, reader-friendly way. Don’t go overboard at the risk
of being penalized for keyword stuffing.
Before you start writing a
new blog post, you’ll probably think about how to incorporate your
keywords into your post. That’s a smart idea, but it shouldn’t be your
only focus, nor even your primary focus.
Whenever you create content,
your primary focus should be on what matters to your audience , not how
many times you can include a keyword or keyword phrase in that content.
Focus on being helpful and answering whatever question your customer
might have asked to arrive on your post. Do that, and you’ll usually
find you naturally optimize for
important keywords, anyway.
Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll
on a page. You have a huge opportunity to optimize your URLs on every
post you publish, as every post lives on its own unique URL — so
make sure you include your one to two keywords in it.
In the example below, we created the URL using the long-tail keyword we
were trying to rank for: “best ways to make money online”
d) Meta Description
in this post, we’ll dive into explaining meta descriptions. Your meta
description is meant to give search engines and readers information
about your blog post’s content — so be certain to use your long-tail
term so Google and your audience are clear on your post’s content. At
the same time, keep in mind that the copy matters a great deal for click
rates — the more engaging the better.
3) RSS Me!
sure you have RSS available. Many hosted blogging solutions don’t have
RSS automatically available, so you will need to add it. And when you do
add it, ensure you have those RSS links in an obvious spot. Don’t tuck
them away at the very bottom of your index page after your most recent
20 entries, or hide them on a separate “About Us” page.
those handy subscribe links in your sidebar, which is exactly where
people will look for them. If you use Feedburner currently, have a look
at their new MyBrand option
which allows you to host your own feeds for a seamless user experience.
4) Pay Attention to How You Write.
of my favorite bloggers has the unfortunate habit of writing detailed
long entriesâ€¦ without a single paragraph break and with the double
whammy of also writing with a font size smaller than usual. If I look up
for a moment, it is hard to find my place again in her 1000 word
entries. As a result, I don’t read it as often as I would like to,
simply because reading it is such a painful experience.
5) How Fast is Your Host?
one of my favorite blogs has such a slow response time when I click
from the snippet in my RSS to the full blog entry that I only actually
end up waiting around for it to load about 10% of the time.
Don’t lose readers because your hosting company thinks 30 seconds is a perfectly reasonable amount of time to load up a page.
6) Avoid Widget Overload!
Yes, there are definitely some cool widgets you can add to your blog, such as MyBlogLog
or a Flickr photo box tied
your photo gallery. But be aware that having a large number of
time for nice but not all that necessary widgets.
7) Post Often
more frequently you post, the more likely Googlebot and other bots will
stop by on a more regular basis. If you only post once in a blue moon,
expect that it might take a while for Google to stop by and see that you
actually have updated again. Google loves updated fresh sites, so it
make sense to feed the bot what it wants.
8) Use a Good URL Structure.
use “permalinks” such as www.yourblogsite.com/?p=123 . Instead, use
www.yourblogsite.com/2007/01/01/blog_entry_title_here. Most blogging
allow you to change from the standard numbered permalinks
to this style of search engine friendly ones. And just in case the blog
platform you use has funky dynamic URLs for each entry, you will want to
ensure that the bots can crawl them easily or use a mod rewrite to
create a good structure such as in the example.
9) Make sure your blog is mobile-friendly.
been over a year since Google revealed that more people use the search
engine on their mobile phones than on desktop. And for all those
valuable search queries being done on mobile, Google displays the
mobile-friendly results first. This is yet another example of Google
heavily favoring mobile-friendly websites, which has been true ever
since the algorithm updates of April 2015 and March 2016 .
the mobile-friendly examples are listed first when I search for the
best restaurants in Fort Myers on my phone. In fact, there are zero
search results that
aren’t mobile-friendly on the first page of my search results.
responsive design and mobile-friendly websites have always been
important for user experience, they’re becoming more and more important
for SEO as well. So if you haven’t been focusing on improving your
mobile experience, you’d better prioritize it now, or your search
rankings could suffer.
If your website uses responsive design, your blog pages will only have
one URL instead of two different ones– for desktop and mobile,
respectively. This helps your post’s SEO because any inbound links that
come back to your site won’t be divided between the separate URLs.
SEO power you gain from these links will be centralized, helping Google
more easily recognize your post’s value and rank it accordingly.
Pro tip: What search engines value is constantly changing.
10) Use Google’s Search Console.
Google’s free Search Console
contains a section called the Search Analytics Report . This report
helps you analyze clicks from Google Search, and it’s useful to
which keywords people are using to find your blog content.
NOTE: That this list doesn’t cover every single SEO tactic under the sun.
Rather, these tips are meant to get you started with improving SEO for
your blog in particular.
Credit Goes To: GidiPlanet